top of page
The Paris Olympics in the summer of 2024 were the first Olympics in history to achieve 5050: 50% male athletes and 50% female athletes. The Israeli delegation was also 5050.
To celebrate the first equal Olympic Games, we prepared a 5050 activity kit for municipalities, councils, institutions, and organizations. Every item in the kit could feature a personalized logo of the commissioning body.
Impact
- * Raising awareness of equal sport.
* Encouraging engagement in sport and a healthy lifestyle.
* Enriching knowledge on topics of equal sport, the Olympic Games, and athletes of all genders.
* Boosting morale and celebrating the achievements of the athletes in the Israeli delegation.
* Making municipalities, organizations, and institutions more accessible to and aware of the issue of equality in sport.
* Encouraging the establishment of equal sports clubs for children, as part of a strategy for growing the next generation in professional sport and beyond.
bottom of page